Operating layer for professional-services firms doing $200K to $5M. Four crafts on the engagement cadence.
Between $200K and $5M of revenue, the professional-services firm stops being a partner and a few contractors and starts needing a monthly close that stops being billable-hour bookkeeping noise, weekly client-facing decks that ship on a Wednesday pitch deadline without the partner drafting Sunday night, weekly thought-leadership video that compounds into referral-channel leads, and weekly local-visibility ad notes that explain where the next engagement-inquiry came from. One flat-fee subscription runs all four — the bookkeeper, the editor, the designer and the media buyer on one engagement cadence.
What runs underneath
The four crafts, on the engagement cadence.
Every Mainbrace engagement ships the same four crafts — bookkeeping, video, decks, ads. The professional-services vertical tunes each one to the cadence that consultancies, law firms, accounting practices and clinics actually run on. Below is what each craft lands on this account.
Bookkeeping
Practice close by the 5th. WIP + AR-by-client reconciled.
Monthly close layers matter-level P&L, WIP-by-client, AR-by-client, partner draws, and quarterly tax-by-partner-ready output. The matter close ships the same week as the partner / practice-leadership deck — same numbers, same source — so net realization and the partner-band view stop disagreeing.
Video
Weekly thought-leadership cuts for LinkedIn and client email.
A weekly short-form push of partner thought-leadership shorts and matter-update cuts for consultancies, law firms, accounting practices and clinics — captioned exports for LinkedIn and client communication, lifecycle retargeting edits against the engagement-inquiry event you define.
Decks
Proposal decks · post-engagement summaries · partner reports.
One or two decks a month: the proposal deck for a new engagement that has to land Wednesday, the post-engagement summary deck that closes a matter, and the quarterly partner / practice-leadership report locked to the books — narrative + WIP-by-client chart + ask, ready for the room.
Ads
Referral-channel paid acquisition + engagement-inquiry retargeting.
Paid acquisition from referral channels sized at the kickoff, with weekly performance notes and a defined engagement-inquiry event the ads craft retargets against. Flat fee vs. four specialists — Mainbrace lands the four crafts on one subscription, on the cadence the practice actually runs.
The pain threads
What professional-services firms at this revenue tell us is breaking.
Four threads come back the loudest from the segment research. All four are $200K–$5M professional-services specific — billable-hour bookkeeping noise, Wednesday-start engagement decks, thought-leadership video, and local-visibility ad spend. All four fix themselves when the four crafts run on the same cadence, off the same numbers, on one flat fee.
Founder-pain thread
Billable capacity is fully absorbed by billable-hour bookkeeping noise — no room left to run the practice.
The partner calendar is full of client work, and the admin team is full of billable-hour bookkeeping that is not billable hour — reconciling matter-level P&L, posting WIP-by-client, reconciling AR-by-client, pulling together the partner draw. Mainbrace ships a monthly close by the 5th that takes bookkeeping noise off the billable-capacity ledger so billable capacity stays billable.
Founder-pain thread
A new engagement starts Monday and the proposal deck needs to land Wednesday — partner has to draft it herself.
When the partner inquiry lands Thursday and the matter starts Monday, the proposal deck cannot wait a week. Our decks craft ships a proposal deck in days, locked to the matter-level numbers from books-by-the-5th — so the partner walks into Monday with the deck in hand rather than writing it Sunday night.
Founder-pain thread
Thought-leadership video for LinkedIn never ships, so referral-channel lead gen stays one-off.
Partner-written thought-leadership lives in a draft folder and a monthly brainstorm that never produces the weekly push that compounds into referral inquiries. The video craft ships a weekly short-form queue of partner thought-leadership cuts, captioned exports for LinkedIn, and lifecycle retargeting edits against the engagement-inquiry event you define — the next referral asks how to engage by Tuesday, not by quarter-end.
Founder-pain thread
Local-visibility ad spend runs, but you cannot tell which dollar brought the next engagement through the door.
Most professional-services firms run a paid-visibility spend across referral channels without an engagement-inquiry event wired to the spend. The ads craft sized at the kickoff defines the engagement-inquiry event, ships weekly performance notes against it, and retargets against the conversion event your team sets — the next engagement comes with a source, not a guess.
Next step
Consultancies, law firms, accounting practices and clinics ship every engagement. We do the four crafts.
One subscription, one kickoff call, one monthly fee. Tell us the partner band, the matter mix, and how the four crafts should weight — we turn the engagement cadence on.