The ad account, taught. Weekly notes on cadence.
Every Monday, a single performance note lands — four sections: wins, spend & CAC by channel, top creatives, next-week moves. Spend moves happen the morning the note arrives; creative briefs land Tuesday; raw footage drops Sunday; edits ship through Friday. The same loop, every week, with named numbers instead of dashboards.
The weekly note
Four sections. One note every Monday.
You don't log into three ad dashboards — you read one note. Each section below is named, with a concrete one-line example of what you actually get, with named numbers instead of charts.
Wins
3 wins · blended ROAS 4.2× · checkout LP shaved 18% off CAC since Monday.
In the Monday note
Spend & CAC by channel
Meta $8,400 / Google $5,200 / TikTok $2,100 → blended CAC $42 (down $6 WoW).
In the Monday note
Top creatives
Static 03 ("first $100") leads at 3.1× ROAS · UGC 02 ("unboxing") up to 2.4× · kill list: Static 07 (-0.4×).
In the Monday note
Next-week moves
Move $1,500 from Static 07 → Static 03 · spin 4 new UGC variants off 02 · raise Google tCPA cap from $48 → $52.
In the Monday note
Sample weekly note
This week's note — what every Monday looks like.
A dark-card mock of the August weekly note — wins, spend & CAC across Meta / Google / TikTok, the four creatives that ran (with kill/winners), and four named moves for next week. Same note format every week, so the loop teaches you the ad account without you ever opening Meta Business Suite.
- Same note format every week — easy to skim, easy to compare weeks.
- Named winners and kills — no “creative ”tier“ hairsplitting.
- Spend moves happen the morning the note arrives — no committees, no Slack.
Wins
- Blended ROAS · week4.2×
- Best creative · ROAS3.1×
- Checkout LP CAC delta−18%
- Net new purchases184
Spend & CAC
- Meta · spend · ROAS$8,400 · 4.1×
- Google · spend · ROAS$5,200 · 3.6×
- TikTok · spend · ROAS$2,100 · 5.4×
- Blended CAC$42
Top creatives
- Static 03 — "first $100"3.1× ROAS · keep
- UGC 02 — "unboxing"2.4× ROAS · make more
- UGC 04 — "founder voiceover"2.1× ROAS · test
- Static 07 — "discount 30%"0.4× ROAS · kill
Next-week moves
- Reallocate $1,500Static 07 → Static 03
- Spin 4 UGC variantsoff UGC 02 hook
- Raise Google tCPA cap$48 → $52
- Briefed creative #18Founder demo · Tue
Briefly · what the note actually moved
- $1,500 reallocates from Static 07→ Static 03
- 4 UGC variants briefed off UGC 022.4× ROAS hook
- Google tCPA cap raised$48 → $52
The Monday loop
From kickoff to first note in 7 days.
We get read-only access on Day 1. The first real note arrives 7 days later — same hour, same four sections. Spend moves happen the morning the note lands; creative briefs close Tuesday; raw footage drops Sunday; edits ship through Friday.
Kickoff
Read-onlyRead-only access · Day 1
We get read-only Meta / Google / TikTok, plus your CPA + AOV. No spend changes until the kickoff call winds up.
Day 7
First week note · Monday
A real performance note arrives — 4 sections, named numbers, named winners. Same note every week from then on.
Weekly
Spend moves · same day as the note
$1,000–$5,000 re-allocations happen the morning the note arrives — no committee, no Slack-chasing.
Weekly
Next-week brief · Tuesday
Creative brief lands Tuesday for the next 2–4 variants. Drop raw footage by Sunday, edits Tuesday → Friday.
The cadence is tuned on the kickoff call — daily budget cap, creative pipeline, and target tCPA are set against your CPA's numbers, not against what worked for the last account. Re-evaluate each quarter, not on every volatile week.
Next step
Test, allocate, write the week up. Monthly, on cadence.
Add paid-ads at any tier — or pair it with bookkeeping, video, and decks. Flat fee, cancel anytime. Set on the kickoff call against your CPA and your creative's shot capacity.