Operating layer for agency owners doing $200K to $5M. Four crafts on the agency cadence.
Between $200K and $5M of revenue, the agency stops being a founder-and-a-friendroom and starts needing books that reconcile per-client trust against the agency P&L, decks that ship on demand for the next pitch and the last quarter, weekly client-facing cuts that don’t bottleneck on one editor, and portfolio-level reporting that answers the client’s ROAS question without hiring a media buyer. One subscription carries all four — on the cadence that agency operators actually run on.
What runs underneath
The four crafts, on the agency cadence.
Every Mainbrace engagement ships the same four crafts — bookkeeping, video, decks, ads. The agency vertical tunes each one to the cadence that agencies in this revenue band actually run on. Below is what each craft lands on this account.
Bookkeeping
Agency P&L closed by the 5th. Per-client trust books reconciled.
Monthly close layers per-client trust-bank reconciliation (retainer, pass-through, pass-through fee) alongside the owner-operator’s agency P&L — revenue, COGS by service line, opex, partner draws. Two outputs, same close week, so the agency P&L and the per-client trust add-up stop disagreeing by the 6th of the month.
Video
Weekly client-facing cuts + monthly showreel.
A weekly short-form queue for client ad creative and lifecycle cuts (paid-social hooks, case-study clips, founder POV) and a monthly showreel / reel-recap edit that lands as a deliverable the agency can send a client the same day — captioned exports, ready for the channel.
Decks
Proposal decks · case-study decks · QBR decks.
One or two decks a week on demand: the proposal deck for a new pitch ahead of Friday, the case-study deck after a retainer closes, and the quarterly QBR deck for an existing client — narrative + per-client KPI chart + ask, with a case-study template library you stop redrawing from scratch.
Ads
Client ad-spend reporting without a dedicated media buyer.
Weekly performance notes across the agency’s client portfolio, sized at the kickoff per-account, with portfolio-level reporting that surfaces spend / ROAS / incremental revenue by client without you hiring a media buyer. Lifecycle retargeting edits against the conversion events each client team defines.
The pain threads
What agency owners at this revenue tell us is breaking.
Four threads come back the loudest from the segment research. All four are $200K–$5M agency-revenue specific. All four fix themselves when the four crafts run on the same cadence, off the same numbers.
Agency-pain thread
Per-client trust books contradict the agency P&L by the 6th of every month.
Most agencies reconcile trust accounts manually and ship the agency P&L from a spreadsheet that diverged from the trust ledger days ago. We run per-client trust reconciliation (retainer, pass-through, pass-through fee) and the owner-operator agency P&L (revenue, COGS by service line, opex, partner draws) on the same close week — two outputs, one source, so the two add-up stop disagreeing.
Agency-pain thread
A new pitch lands Thursday and the proposal deck needs to ship Friday — and the case-study deck from last quarter is in someone else’s Dropbox.
Proposal-on-demand craft plus a case-study deck library you stop redrawing. When the pitch lands Thursday, the proposal deck lands Friday; when the retainer closes, the case-study deck ships the same week; when the existing client asks for a QBR, the per-client KPI chart and ask slide are already templated — locked to the books, not the most recent Dropbox login.
Agency-pain thread
Client ad creative is the bottleneck and your editor is on a different client’s retainer.
Weekly client-facing cuts queued at the kickoff, plus a monthly showreel that lands as a deliverable the agency can send a client the same day. Paid-social hooks, case-study clips, and founder POV run on a cadence that does not depend on whichever editor happens to be free this week — captioned exports, ready for the channel.
Agency-pain thread
Client asks “what was my ROAS last month?” and you don’t have a clean answer without hiring a media buyer.
Portfolio-level reporting surfaces spend / ROAS / incremental revenue by client without you building a media-buyer function. Weekly performance notes per client account, sized at the kickoff, with lifecycle retargeting edits against the conversion events each client team defines — the answer is in the deck before the client asks, not after.
Next step
Agency operators ship every week. We do the four crafts.
One subscription, one kickoff call, one monthly fee. Tell us your revenue, your client mix, and the four-craft priorities — we turn the agency cadence on.